How much could you earn from your data?
The data your company collects every day can be a product of its own. Answer 8 questions to estimate the yearly revenue from selling or licensing it, who would buy it and what to sort out before you start.
- No credit card, no commitment
- Based on published market prices
- Calculated in your browser
Question 1 of 8
What kind of data do you have?
Pick the most interesting data your company holds
Question 2 of 8
Who would want to buy it?
Question 3 of 8
How many people, companies or transactions does the data cover?
Question 4 of 8
How often is the data updated?
Question 5 of 8
How hard is it to get this data elsewhere?
Question 6 of 8
How many years of history do you have?
Buyers, funds especially, want to test the data against the past
Question 7 of 8
Does the data identify people?
Question 8 of 8
What is your company's annual revenue?
To compare the result with companies that already sell data
Your results are ready
Leave your details to see the full report now:
- Price per buyer and how many buyers to expect
- Revenue in year one and once the dataset is mature
- How you compare with companies that already sell data
- What privacy law requires before you sell
- Your first three steps
Your data as a product
Revenue
- Price per buyer a yearBefore platform fees
- Number of buyersFrom year one to a mature dataset
- Year oneAfter fees of up to 30%
- Mature datasetAfter a 3% fee
Capped at 11% of revenue, what the top companies in MIT's research earn from all of their data monetization.
Benchmark
- Your estimate, as a share of revenue
- Bottom companies: all data monetization revenue
- Top companies: all data monetization revenue
Selling outright is only 18% of what data monetization returns. The rest comes from improving processes and adding data to existing products, so it pays to look at all three together.
Before you sell
- What to sort out
- Registering a data-trading database
Under Israel's privacy law (amendment 13), a database whose main purpose is passing personal data to others and that covers more than 10,000 people must be registered and needs a privacy officer. Running one unregistered: a ₪150,000 fine.
Personal data can only be sold after real anonymization or with explicit consent to the new use. Under the GDPR, pseudonymized data is still personal data. This is not legal advice.
An estimate only. Real revenue depends on data quality, demand and what you are allowed to sell. It assumes lawfully collected data that is anonymized or aggregated.
We have your details. One of our data engineers will get back to you within one business day to go through the results with you.
Your first three steps
How we calculate
Every line in the results comes from a formula, with a source for every number and our own assumptions marked as such. Leave your details to see the full method here.
Questions
Is it legal to sell data?
Yes, with conditions. Data that doesn't identify people, such as machine data, prices or aggregated figures, can be sold under license terms. Personal data can only be sold after real anonymization or with explicit consent to the new use, and in Israel a database whose purpose is passing on personal data about more than 10,000 people must be registered (amendment 13). Check each case with a privacy lawyer.
What data is most in demand?
Data that shows something before the market knows it: transactions and purchases, movement and location, prices and stock, and operational data across an industry. The fresher, more unique and longer its history, the more it is worth.
Who buys data?
Investment funds looking for early signals, companies that want to understand their market, marketers and adtech firms, and research bodies. Some buy directly, others through marketplaces such as AWS Data Exchange, Snowflake and Datarade, or through data brokers.
How long until we can start selling?
In our experience, mapping and choosing a first data product takes a few weeks, and packaging, anonymization and listing on a marketplace a few more months. That is our own estimate; there is no published research on it.
Will selling data hurt our customers?
Not if it's done right. You sell insights and aggregated data, not customer details, and keep to the use customers agreed to. Being open with customers is both a legal requirement and what keeps their trust.
What happens after I leave my details?
One of our data engineers gets back to you within one business day for a short free call: we go through your results, learn what data you hold and suggest 2-3 data products you could start with. No commitment.
